Wasted catch

Bycatch is one of the fishing industry's most damaging and least visible problems. Every year, fisheries waste valuable seafood while unintentionally injuring or killing thousands of whales, dolphins, sea turtles, and other marine animals. In some fisheries, more fish are discarded at sea than brought to port.

I designed a suite of materials to expose the true cost of bycatch and inspire action to reduce it.

About the work

Challenge

Use compelling visual design and photography to communicate the environmental and economic impacts of bycatch.

Project team

  • Graphic designer (me)

  • Project coordinator

My responsibilities

  • Graphic design

  • Data visualization

A suite of print materials including a folder with a booklet, brochure, and fact sheets. The materials are prominently blue in color, and the booklet features a haunting photo of a shark caught in a fishing net.
Several fact sheets with similar design formatting calling out prominent stats through data visualizations and bold typography
A fact sheet with catch and discard information prominently called out in a donut-style chart
The cover of a brochure featuring a haunting photo of a dolphin caught in a fishing net
The inside of a brochure with a map of the United States and called-out stats of the wasted catch of different regions
A close-up of the inside of a brochure with a map of the United States and called-out stats of the wasted catch of different regions
The cover of a booklet featuring a haunting photo of a shark caught in a fishing net
The inside of a booklet with haunting photos of several animals caught in fishing nets
The inside of a booklet with a haunting photo of a fishing net stuck underwater

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